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Ocean blue incense box with brand name WA:IT on white background
Open incense box showing black incense sticks on white background
Incense stick on a ceramic holder on a wooden surface with a blurred background

UMI — JAPANESE INCENSE

Regular price $55.00 Sale

UMI means “sea” in Japanese—a fragrance inspired by the quiet rhythm of the ocean and the feeling of looking toward an endless horizon.

Warm cinnamon and clove meet the soft, meditative character of sandalwood, creating an aroma that feels grounding, comforting, and quietly transportive. Spiced without feeling heavy, UMI brings a gentle warmth to a room while encouraging a slower, more considered pace.

Handmade on Awaji Island, Japan, a place with centuries of incense-making tradition, each stick is crafted from natural aromatic materials without a bamboo core. The result is a clean, uninterrupted fragrance that allows the ingredients themselves to take center stage.

Light UMI in the morning before the day begins, while reading or journaling, or as an evening ritual when the house grows quiet. It is a simple invitation to slow down, clear the space, and begin again.

Fragrance

Cinnamon · Clove · Sandalwood

Warm cinnamon opens the fragrance with a subtle sweetness, followed by the aromatic spice of clove and the smooth, woody calm of sandalwood.

Made in Awaji Island, Japan

UMI is handcrafted using traditional Japanese incense-making techniques and natural materials. Unlike many incense sticks, it contains no bamboo core, allowing the fragrance to burn without the added scent of burning wood.

Because each batch is made using natural ingredients and an artisanal process, slight variations in weight and appearance are part of its character.

The incense is presented in an eco-conscious box made in Italy using upcycled lavender paper by Favini—a thoughtful finishing touch to an object designed for everyday ritual.

How to Use

Light the tip of the incense and allow it to catch briefly, then gently extinguish the flame and let the stick smolder. Place securely in a heat-resistant incense holder and enjoy.

Perfect for quiet mornings, meditation, reading, or winding down at the end of the day.

Product Details

  • Handmade on Awaji Island, Japan
  • Natural aromatic ingredients
  • No bamboo core
  • Cinnamon, clove & sandalwood fragrance
  • Approx. 40 incense sticks
  • Burn time: approximately 25 minutes per stick
  • Net weight: 40 g
  • Eco-conscious packaging made with upcycled lavender paper in Italy