HARU — EAU DE PARFUM

HARU means “spring” in Japanese—a fragrance inspired by renewal, new beginnings, and the quiet excitement of everything coming back to life.

Warm, luminous, and gently spiced, HARU opens with the freshness of neroli and bergamot, lifted by orange and the aromatic warmth of black pepper, cardamom, and cinnamon. It feels bright without being sharp—like the first warm sunlight after a long winter.

As the fragrance unfolds, jasmine brings a soft floral character while patchouli, vetiver, and elemi add an earthy, resinous depth. Finally, cedarwood, amber, tonka bean, and vanilla settle onto the skin, giving HARU a smooth warmth that balances its brighter opening.

The result is fresh, floral, woody, and subtly spiced—a fragrance that feels optimistic without being overly sweet.

Created by WA:IT and crafted in Italy, HARU reflects the brand’s meeting of Italian craftsmanship and Japanese sensibility. It is a scent designed around the idea that change can be beautiful—and that every day offers another opportunity to begin again.

Easy enough to wear every day yet distinctive enough to become a signature, HARU moves effortlessly from morning into evening and from one season to the next.

Fragrance

Neroli · Bergamot · Cinnamon · Black Pepper · Cardamom
Jasmine · Orange · Patchouli · Vetiver · Elemi
Amber · Cedarwood · Tonka Bean · Vanilla

HARU begins bright and aromatic, with neroli, bergamot, and orange warmed by an unexpected touch of spice.

Jasmine softens the heart before earthy patchouli and vetiver lead into a warm, comforting base of amber, cedarwood, tonka bean, and vanilla.

Fresh at first. Warm as it settles. Beautifully alive throughout.

Product Details

• Eau de Parfum
• 100 ml / 3.4 fl oz
• Also available in 10 ml roll-on
• 100% plant-based fragrance
• Vegan & cruelty-free
• Made in Italy
• Glass, wood & recycled paper packaging

A fragrance that feels like the first warm day of spring.