AKA — EAU DE PARFUM

AKA means “red” in Japanese—the color of energy, warmth, and new beginnings.

Bright yet grounded, AKA captures that exhilarating feeling of stepping into something new. It opens with the sparkling freshness of grapefruit and pink pepper, warmed by saffron and cinnamon. As the fragrance settles, aromatic juniper and lavender emerge before giving way to deeper notes of frankincense, cedarwood, amber, patchouli, and musk.

The result is fresh and spicy with a warm, woody depth—an intriguing balance between brightness and stillness.

Created by WA:IT, AKA reflects the brand’s dialogue between Italian artistry and Japanese mindfulness. It is a fragrance designed not simply around how you smell, but around the ritual of wearing scent: a moment to reset, reconnect, and begin again.

Wear it when you want something quietly distinctive—fresh enough for daytime, warm enough for evening, and beautifully at ease on any skin.

Fragrance

Grapefruit · Pink Pepper · Saffron · Cinnamon
Juniper Berry · Lavender · Cypress
Patchouli · Frankincense · Cedarwood · Amber · Musk

The opening is luminous and gently spicy, with grapefruit cutting through the warmth of pink pepper, saffron, and cinnamon.

Juniper and lavender bring an aromatic freshness to the heart, while frankincense, cedarwood, patchouli, amber, and musk create a smooth, woody finish that lingers close to the skin.

Product Details

• Eau de Parfum
• 100 ml / 3.4 fl oz
• Made in Italy
• 100% plant-based ingredients
• Vegan & cruelty-free
• Recycled and recyclable packaging
• Plastic-free packaging
• Unisex fragrance

Bright. Woody. Spiced. A fragrance for whatever comes next.